7 Best CRM Software for Hotels (Compared and Reviewed)

Choosing the right CRM software for Hotels is vital to maximizing sales and building customer relationships. From collecting lead information to tracking interactions and managing customer data, the best CRM software for Hotels can help you meet your goals. In this guide, I ranked and reviewed the 7 best CRM software for Hotels, along with my top 3 choices, so you can pick the best one.

So let’s get started 

What is the Best CRM Software for Hotels?

Customer relationship management (CRM) software is an online tool that helps improve the customer experience and increase sales.

The Best CRM Software for Hotels can collect information from various channels like social media, email campaigns, live chat, phone calls, personal interaction, feedback forms, and more. This lets them focus on better customer support.

Key features include contact, sales, and lead management, upselling, and real-time metrics for customer satisfaction and sales performance.

It further leverages data analytics to analyze the guest’’s buying history, patterns, and needs.

The goal is to improve customer satisfaction by converting leads into customers, then nurturing and upselling that relationship.

Plus, employees can access data instantly, so teams can make fast decisions based on real-time information.

A hotel CRM software is essential for hoteliers. It gives a complete view of guest data, streamlines processes, automates marketing, and improves the guest experience.

After trying many CRMs in various tech companies, from small business to enterprise, here are my top picks for the best CRM software for hotels.

• Salesforce
• Monday
• Pipedrive 
• Freshworks
• Nutshell
• Hubspot crm
• Salesmate

1. Salesforce.

For hotel CRM , Salesforce is my #1 recommendation.If you’re looking to increase leads, close more sales, and connect with your audience, I highly recommend Salesforce.

One of the most famous names on this list is Salesforce, which is used by more than a million users worldwide. 

It is a cloud-based CRM software that Meets the needs of all hotel and business branches, including sales, service, marketing, analytics, and more.

Key Features:

Opportunity Management: This module helps you identify and capitalize on the best opportunities, enabling you to close more deals effectively.

Contact Management: With this module, you can keep track of crucial parameters such as customer history, communications, and mentions on social media platforms. This allows for a more personalized and informed approach when interacting with clients.

Sales Performance Management: This feature empowers you to set clear sales goals and regularly update targets to ensure optimal sales performance. It helps keep your team focused and motivated towards achieving targets.

Visual Workflow: This functionality allows for seamless management of files and updates. You can easily drag, drop, share, and track files, ensuring smooth collaboration and organization within your team.

First Feed Feature: This feature enhances user experience by allowing customization of the feed. You can prioritize what you see based on your preferences and settings, ensuring that you stay informed about the most relevant updates and information.

What you will love About Salesforce:

• 24/7 Support: Get help anytime via phone, email, or tickets.
• Automation and Personalization: Enjoy high-level automation and personalized experiences.
• 30-Day Free Trial: Try it out for free for a month.
• Cloud-Hosted: Hosted on the cloud for speed and affordability.
• Compatibility: Works on Linux, Windows, Mac, and Android.
• Open API: Highly customizable with an open API.
• Features: Includes territory sales management, CRM, and social network management.
• Multi-Language Support: Get support in multiple languages and currencies.
• Email Templates: Select from a variety of email templates.
• Lead Scoring: Includes Einstein Lead Scoring.
• Lead Management: Manage leads with sales automation and business intelligence.
• Device Compatibility: Works on all devices, including mobile phones.
• Partner Communities: Provides partner communities.
• Process Builder: Includes an in-built process builder and lead generation tools.
• Integrations: Many third-party integrations available, such as LeadExec, Ambassador, Zuora, and Zendesk.
• Mass Emailing: Send mass emails to save time and effort.

Pricing Plans:

Salesforce has different products, so prices can vary. Their subscription plans start at $25 per user per month, and the highest-priced plan is $1,250 per user per month (both billed annually). They also offer customized plans, so you can reach out to them for more details.

2.Monday.

Looking for the best hotel CRM software overall? With custom sales pipelines, workflow setup, and more, I declare Monday.com as the best CRM system overall.

One of the best hotel sales software, Monday.com lets you customize workflows to track every part of the sales cycle, from lead generation to post-sale support. It’s your go-to for tailoring your sales pipeline, workflow, or customer data. Get a complete view of customers and sales data with Monday.com, perfect for closely monitoring your sales process. Plus, easily visualize everything with the dashboard, spotting potential bottlenecks or issues in your sales cycle at a glance.

Features:

• Visual Overview: Monday.com provides a clear layout, allowing you to easily identify any issues in your sales cycle.
• Customizable: Tailor Monday.com to track every part of your sales process according to your specific needs.
• Monitoring Performance: Ideal for companies seeking to closely monitor their sales pipeline and overall performance.
• Mobile Accessibility: Access Monday.com on the go with its mobile app, ensuring you stay connected and informed wherever you are.
• Integration: Seamlessly integrate Monday.com with other apps and tools you use, enhancing efficiency and workflow integration.

Pricing plan:

Try out all of Monday.com’s features with a free 14-day trial to see if they’re right for your company. After that, paid plans start at $8 per seat per month for a team of three or more. The Individual plan is free forever, while the Basic, Standard, and Pro plans range from $8 to $16 per seat per month. For larger teams or custom needs, you can contact them for an Enterprise plan.

What you will love : 

This platform helps you collect user input and display it in charts for data-driven decisions. 

Real-time collaboration with team members speeds up work. 

It’s excellent for job management and scheduling.

3.Pipedrive :

Pipedrive is my top pick for CRM software. With AI handling repetitive tasks and managing leads and sales, it’s a perfect fit for salespeople. Pipedrive, a sales-focused CRM, automates tasks and manages leads and sales with AI. Trusted by over 90,000 customers, it’s processed over $24 billion in deals.

Key feature : 

• Lead Management: Track leads and sales around the clock from various sources such as forms and chatbots.
• Visual Sales Pipelines: Organize your sales pipeline and create custom stages (hot, warm, cold) for each representative or team member.
• Communication Tracking: Keep a complete history of all interactions including calls, emails, chats, and more. This feature allows you to adjust your schedule in real-time based on communication needs.
• Mobile Apps: Access Pipedrive from your mobile device, enabling you to stay connected and productive on the go. Additionally, integrate your smartphone with other sales apps to boost sales effectiveness.
• Reports & Analytics: Gain valuable insights into your sales performance with data-driven reports and dashboards, helping you make informed decisions and optimize your sales strategy.

What you will love from pipedrive : 

• Deal Management: Easily add deals, values, win probabilities, and close dates.
• Custom Fields: Collect any customer information with unlimited custom fields.
• Custom Reports: Track revenue estimates and recurring revenue with custom reports.
• Activity Tracking: Monitor individual sales calls, emails, demos, and events with activity reports.
• Lead Source Data: Identify where your leads come from (organic, direct, SEM, social, outbound sales, etc.) with lead source data reports.
• Sales Assistant: Receive performance tips and automation recommendations to save time with the “Sales Assistant” feature.

Pricing plan:

• Paid Plans: Pipedrive offers five paid plans: Essential, Advanced, Professional, Power, and Enterprise.
• Pricing Range: The plans range from $14.90 per user per month for the Essential plan to $99 per user per month for the Enterprise plan.

4.Freshworks:

Freshworks CRM, formerly known as Freshsales, is an AI-powered CRM that handles lead scoring, email activity, email capture, and more. Its standout feature is offering a complete 360-degree view of your business.

Key feature : 

• Lead Management: Helps convert potential leads into customers.
• Deal Management: Offers a clear view of where deals are in the sales funnel and organizes each step for better conversion.
• Tracking and Lead Scoring: Ranks and scores leads with built-in AI to identify the most promising ones.
• Auto Lead Assignment: Automatically assigns selected leads to salespeople.
• Smartforms (web-to-lead): Converts website form fill-ups into leads added to your database.

What you will love from Freshworks:

• High-Level Automation: Offers advanced automation and intelligent workflows.
• Extensive Integrations: Connects with various tools such as MailChimp, Zapier, Calendar, Piesync, Segment, and more.
• RESTful APIs: Allows for easy data manipulation within the CRM.
• Lead Segmentation: Segments leads based on behavior.
• Advanced Lead Scoring: Scores leads based on characteristics and behavior.
• Personalized Communication: Sends personalized welcome and voicemail messages.
• GDPR Compliance: Ensures compliance with GDPR regulations.
• Free Trial: Provides a 21-day free trial period.
• Customer Support: Offers excellent support via phone and email.
• Mobile App: Known for having one of the best mobile CRM apps.
• Event Tracking: Tracks previous communication to plan future approaches.
• Flexibility: Highly flexible to adapt to different business needs.

Price ; Freshworks CRM has four plans, ranging from free to $69 per user per month (when billed annually).

5.Nutshell:

Nutshell is a CRM that helps teams access important customer info fast. From contact details to call notes and emails, it keeps everything in one place for easy access.Nutshell streamlines your sales process, automating tasks and guiding reps effectively.

Its user-friendly reports offer insights into your business performance, enabling you to identify areas for growth.

With valuable customer data and trends, you can make informed decisions to enhance your sales strategy.

Nutshell’s email templates and automated sequences keep you engaged with buyers effortlessly.

Plus, its simple web forms capture leads from your website, ensuring steady growth for your business.

Key features : 

Access all contacts, customers, and conversations easily, regardless of the source.

Automate sales tasks with pipelines and personalized emails.

Track leads in one place to see responses and sales cycle progress.

Manage email outreach without switching apps.

Analyze performance with simple, informative reports.

Sync lead data across platforms for efficiency.

What you will love from nutshell:

• User-Friendly Layout: Nutshell is designed with a user-friendly interface, making it easy to navigate and use.
• Customization: The platform offers easy customization options, allowing users to tailor it to their specific needs and preferences.

Price: 

Nutshell has these pricing plans:

• Nutshell Foundation: $16 per user per month
• Nutshell Pro: $42 per user per month
• Nutshell Enterprise: $67 per month

The Limitless plan provides unlimited seats of Nutshell Pro.

You can also start with a 14-day free trial.

6. Hubspot crm:

HubSpot CRM is perfect if you want to amp up your marketing and sales efforts. It comes packed with loads of features and lets you monitor how well you’re doing over time. If you’re aiming to seal more deals and boost efficiency, HubSpot is definitely worth checking out.

For sales folks, HubSpot CRM is a dream with its handy features and time-saving gadgets. And for marketing teams, it’s great for snagging, keeping track of, and growing new leads all in one place.

Plus, there’s a totally free version available, and if you want more, you can upgrade to unlock their entire set of marketing tools.

Feature : 

• Email and Lead Nurturing: Send personalized emails for free and track how they’re doing with built-in analytics.
• Contact Organization and Management: Sync your email inbox with their CRM to automatically organize all your contacts in one spot.
• Over 300 Integrations: Connect your current tech tools easily to maximize their functionality.
• Live Chat and Chatbots: Assist customers faster with instant chat options and productivity tools.
• Sales Pipeline Data: Sales teams get a clear view of their entire pipeline, including sales activity and individual performance insights.

What you will love from hubspot:

• A free plan is offered that can be upgraded at any time.
• Their sales and marketing suites are integrated, including live chat, landing pages, email marketing, ad management, document management, and more.
• Free email marketing and list segmentation are provided.
• A team email and conversations inbox are available for accessing all messages in one place.
• A great form builder is included for capturing lead information.
• Ad management tools are provided to track ROI across paid campaigns on Google, Facebook, Instagram, LinkedIn, etc.

Pricing plan:

HubSpot CRM has a free plan with plenty of great features to get started. If you want more, you can upgrade to one of their paid plans:

• Starter ($40/month): Includes everything in the free plan, plus extra forms, up to 50 email list segments, $1k in ad management, ten reporting dashboards, and limited conversational bots.
• Professional ($800/month): Has all the free and starter features, plus 2,000 email list segments, $10k in ad management, 25 reporting dashboards, and full chatbot capabilities. This plan also offers phone support, content strategies, an SSL certificate, and a blog.
• Enterprise ($3,200/month): Includes all the features from the lower tiers, along with user roles, event-based segmentation, predictive lead scoring, API calls, multi-touch revenue attribution, webhooks, and more.

7.Salesmate.

Salesmate is great for boosting revenue and connections in your business and hotel sales software. It’s a cloud-based sales performance and customer management software that makes things easy and personal for your sales team and customers. Giving your prospects a personal touch ensures they get the info they need when they need it.

Key features:

• Automated playbooks for any sales cycle stage can be created using sales sequences.
• Time can be saved, focus increased, and track kept by having your team’s activities in one central hub.
• Leads can be nurtured without lifting a finger using sales automation features like email sequences, drip campaigns, and workflows.
• Funneling contacts to the right salespeople for quick action is made easy by using a lead assignment system.
• Reports on sales-related data can be run using a report library that’s easy to navigate and understand.

What you will love from salesmate

• Support for 700+ commercial app integrations is provided by Salesmate, including Google Apps, Microsoft, and Zapier.
• With the best built-in calling (and SMS) available in more than ninety countries worldwide, Salesmate is an excellent solution for streamlining your communication.
• Anyone within your contact list can be connected to using their powerful dialer through an easy-to-use interface.
• Salesmate is ensured to be a safe solution for your business with secure & compliant enterprise security and compliance standards (for private and sensitive data).

Pricing plan:

The pricing plans offered by Salesmate are as follows:

• Starter: Priced at $12 per user/month.
• Growth: Priced at $24 per user/month.
• Boost: Priced at $40 per user/month.
• Enterprise: Custom pricing options are available.

What Should You Look For in Best CRM Software for Hotels?

1. Sales and Lead Management.

Your CRM needs to attract leads from various sources like inbound marketing, sales calls, and email sign-ups. It should also help you follow up with leads quickly by providing preset tasks.

Additionally, your CRM should guide leads through every step of the sales process, from initial contact to closing the deal.

2. Marketing.

Marketing and sales work better together when your CRM has built-in tools like email pipelines, databases, and social media integrations.

3.Integrations. 

Other essential business software, such as email marketing, advertising platforms, data visualization tools, and more, can be integrated with CRM systems.

4. Analytics and Reporting. 

Most CRM platforms come with built-in reporting capabilities and pre-designed reports.

Be sure to look for live and dynamic reporting features.

5.Security.

When choosing your CRM, remember that file storage and platform security are crucial.

Because your CRM holds a lot of important data, make sure its security measures are top-notch.

6.User Experience

Consider how user-friendly your CRM is. Don’t overlook the user experience (UX) and ensure that your team feels comfortable using the tool in the long term, as it has a short learning curve.

What Are the Benefits of Best CRM Software for hotels?

Here are some proven benefits of using a good CRM for businesses:

1. Better Client Relationships and Interactions.

CRM software organizes customer information, providing insights for improved service.

2. Cross-Selling and Up-Selling Opportunities.

With knowledge of customer preferences, suggesting complementary or higher-value products becomes easier.

3. Improved Collaboration.

Real-time data access fosters teamwork among departments like sales and marketing.

4. Increased Efficiency.

Understanding customer needs reduces the time spent gathering requirements.

5. Long-Term Cost Savings.

While setup may be costly, increased productivity leads to savings over time.

6. Enhanced Employee Engagement.

Access to data encourages ownership and involvement in daily tasks.

Can I use this software as a hotel CRM?

You can use this software for resorts, luxury hotels,  branded hotels,  city center hotels,  boutiques, bed & breakfasts and inns,  hostels,  extended stays and serviced apartments,  airport/conference hotels,  RV parks and campgrounds, and small and large businesses.

Best CRM Software for Hotels FAQ

What’s the easiest CRM to use?

If simplicity is what you’re after, there are several options. HubSpot offers a free version that syncs with Gmail, making it easy to set up and use. NetHunt is another Gmail-based CRM that’s quick to install. Nimble CRM is also user-friendly and straightforward to set up.

Is CRM hard to learn?

Learning and using a CRM isn’t as tough as it seems. All CRMs come with helpful onboarding support to get you started and synced with your other tools. For more customization, Microsoft Dynamics, Oracle, SAP, and Salesforce offer excellent implementation support.

Does Google have a CRM?

Google doesn’t have its own CRM, but many CRM systems integrate with Gmail. Zoho, Agile CRM, Streak, HubSpot, Freshworks CRM, and Salesforce Essentials are some examples that easily sync with your Gmail account.

Is HubSpot CRM free?

HubSpot’s basic CRM is free and will remain free forever, according to the company. It includes features like contact management, tasks, website activity tracking, company insights, prospects, ticketing, and more.

Best CRM Software for Hotels Executive Summary:

There are a lot of CRM software for hotels on the market, and all of them have unique features and benefits.

Overall, I recommend you get started with Pipedrive or Freshworks CRM for your customer relationship management CRM software, as they are the best options.

However, you know your business better than anyone, and it’s up to you to decide what it needs.

Look at the value you’re getting at a definite price point from the hotel CRM and the outcome you’re looking at.

Look at features and functionality, third-party integrations, ease of use, pricing plans, and more. Study all the facts before choosing the perfect hotel CRM system for your business.

Which hotel CRM software are you planning to use for your business?

Let me know in the comments below.

want to learn more check our best lms for small business